Daniel Martin

Wilcox Family Chair in Entrepreneurial Economics, UCSB Economics

I study attention and perception (how information is processed) and information disclosure (how information is communicated). My current research explores how human and AI interactions are shaped by attention, perception, and information disclosure.

Current Research: Humans and AI

Working Papers

June 2026

Human Responses to AI Oversight: Evidence from Centre Court PDF

with David Almog, Romain Gauriot, and Lionel Page

Using tennis data, we find that AI review improves umpires’ accuracy on close calls and shifts errors toward less disruptive mistakes.

Humans and AI / Attention and Perception / Information Disclosure

August 2026

When Crowds Miss Rare Events: Prevalence Bias in Human Annotation and Machine Learning

with Gunnar Epping, Andrew Caplin, Erik Duhaime, William Holmes, and Jennifer Trueblood

We run a field experiment on DiagnosUs to study the prevalence effect in AI labeling.

Humans and AI / Attention and Perception

Published Papers

Journal of Economic Theory, 2025

Modeling Machine Learning: A Cognitive Economic Approach PDF

with Andrew Caplin and Philip Marx

By varying a medical-image classifier’s training incentives, we find behavior consistent with costly learning rather than fixed capacity.

Humans and AI / Attention and Perception

Other Working Papers

Working papers not directly related to humans and AI.

September 2026 - Conditionally Accepted, Experimental Economics

Testing Capacity-Constrained Learning PDF

with Andrew Caplin, Philip Marx, Anastasiia Morozova, and Leshan Xu

Applying a new theoretical test to existing perceptual experiments, we find evidence that stronger incentives often expand attention beyond fixed capacity limits.

Attention and Perception / Experiments / Revealed Preference

Selected Publications

A selected set of papers on attention, perception, and information disclosure.

  1. Search and Satisficing PDF

    with Andrew Caplin and Mark Dean

    American Economic Review 101 (7), 2899-2922, 2011

  2. Is No News (Perceived As) Bad News? An Experimental Investigation of Information Disclosure PDF

    with Ginger Jin and Michael Luca

    American Economic Journal: Microeconomics 13 (2), 141-73, 2021

  3. Comparison of Decisions under Unknown Experiments PDF

    with Andrew Caplin

    Journal of Political Economy 129 (11), 3185-3205, 2021

  4. Complex Disclosure PDF

    with Ginger Jin and Michael Luca

    Management Science 68 (5), 3236-3261, 2022

  5. A Testable Theory of Imperfect Perception PDF

    with Andrew Caplin

    Economic Journal 125 (582), 184-202, 2015

Teaching and Background

Before receiving a PhD in Economics from NYU, I co-founded a small business that is now one of the leading providers of IT services to small and medium-sized businesses in the Carolinas.

At UCSB I teach a seminar course on entrepreneurship and a lecture class on behavioral economics. I also teach PhD classes on behavioral economics and attention and perception.

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