Daniel Martin

Wilcox Family Chair in Entrepreneurial Economics, UCSB Economics

I study attention and perception (how information is processed) and information disclosure (how information is communicated). My current research explores how human and AI interactions are shaped by attention, perception, and information disclosure.

Current Research: Humans and AI

Working Papers

August 2026

When Crowds Miss Rare Events: Prevalence Bias in Human Annotation and Machine Learning

with Gunnar Epping, Andrew Caplin, Erik Duhaime, William Holmes, and Jennifer Trueblood

We run a field experiment on DiagnosUs to study the prevalence effect in AI labeling.

Humans and AI / Attention and Perception / Experiments

Published Papers

Other Working Papers

Working papers not directly related to humans and AI.

Selected Publications

A selected set of papers on attention, perception, and information disclosure.

  1. Search and Satisficing PDF

    with Andrew Caplin and Mark Dean

    American Economic Review 101 (7), 2899-2922, 2011

    Attention and Perception / Experiments / Revealed Preference

  2. Is No News (Perceived As) Bad News? An Experimental Investigation of Information Disclosure PDF

    with Ginger Jin and Michael Luca

    American Economic Journal: Microeconomics 13 (2), 141-73, 2021

    Information Disclosure / Experiments

  3. Comparison of Decisions under Unknown Experiments PDF

    with Andrew Caplin

    Journal of Political Economy 129 (11), 3185-3205, 2021

    Attention and Perception / Behavioral Welfare Economics / Revealed Preference / Theory

  4. Complex Disclosure PDF

    with Ginger Jin and Michael Luca

    Management Science 68 (5), 3236-3261, 2022

    Attention and Perception / Information Disclosure / Experiments

  5. A Testable Theory of Imperfect Perception PDF

    with Andrew Caplin

    Economic Journal 125 (582), 184-202, 2015

    Attention and Perception / Revealed Preference / Theory

Teaching and Background

Before receiving a PhD in Economics from NYU, I co-founded a small business that is now one of the leading providers of IT services to small and medium-sized businesses in the Carolinas.

At UCSB I teach a seminar course on entrepreneurship and a lecture class on behavioral economics. I also teach PhD classes on behavioral economics and attention and perception.

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